The pheromones in Wipe On Sex Appeal pheremone wipes imitates the properties of a substance secreted by adults, which behavioral scientists have long felt is  important in attracting mates at a subconscious level.

Pheromones are not consciously detected by the opposite sex, the molecules are detected inside the vomeronasal organ that is inside the nose. This information is transmitted to parts of limbic brain, this is where emotions and sexual activity is controlled. A person exposed to this smell feels a subconcious attraction.